Domain Flipping: What is it?

Domain name flipping can be a hot-button issue for many people. Some have made careers out of it, while others consider it to be taking advantage of those looking for a great domain name for their website. A domainer, or domain investor, essentially buys domains for the purpose of their future value and views domain names as an investment. Interested but no idea where to start? Not to worry: in this tutorial, we’ll explain what domain flipping means, how the process works, and why it’s a legitimate source of potential revenue.

What is Domain Flipping?

Domain flipping is the term used for the business of buying potentially profitable domains and re-selling them afterward for a profit. This practice is similar to real estate flipping, where investors buy properties to sell them at a higher price. There are plenty of available domains thanks to the many domain extensions (TLDs) that have appeared recently, such as .com, .net, .org, and other ones like .tech, .shop, .online, etc. These extensions provide a wide array of options for domain flippers to explore.

You can search between them and get the domains that you think you can make a profit from. Successful domain flipping requires understanding market trends, recognizing valuable keywords, and predicting which domain names will be in demand. The process involves not only purchasing domains but also marketing them effectively to potential buyers. By leveraging tools and strategies to identify high-potential domains, domain flippers can maximize their returns and turn a modest investment into significant profits.

domain flipping

How does it work?

It’s important to be crystal clear about what a domain name is and isn’t. The Domain Name System (DNS) is comprised of directories of unique names that are translated into internet protocol addresses (IP addresses). In layman’s terms, your domain name is an address on the internet. It identifies a unique entity that points people to a specific web presence. Domains can be similar, but they are never identical.

A domain name is not the same thing as a website. A domain name is just a string of characters that identify a one-of-a-kind address on the web. A website, on the other hand, is a collection of words, images, resources, and multimedia content that are posted on the internet under a domain name.

Domain flipping is exclusively about buying and selling domains. When you flip domains, you’re transferring ownership of the domain name and not any website content that is now or could have been once related to that name. Website resellers buy and sell both the domain and the website content related to that domain name.

Domain Flipping vs. Domain Drop Catching?

Domain drop catching, a strategy within the domain flipping space, involves acquiring expired domain names immediately after their registration ends. This practice has evolved into a profitable business, with drop catchers strategically waiting for domain owners to overlook renewals, presenting an opportunity for a substantial payday.

Domain flipping, on the other hand, involves actively purchasing domains that are currently owned by someone else, either via direct sale or dedicated platforms.

Both practices have their risks and require research and expertise to be successful, and both can be lucrative when done right. However, they cater to different domain investing strategies.

Advantages of Flipping Domain

Flipping domains offers a range of advantages, making it an enticing venture for many. Here are some key benefits to consider:

  • Low Start-Up Costs: Unlike many businesses, domain flipping demands minimal initial investment. You can begin with a small budget, making it accessible to many aspiring entrepreneurs.
  • No Skills Are Required: Domain flipping doesn’t necessitate specific expertise or skills. Anyone who understands online trends with a knack for identifying valuable domains can participate.
  • High Demand for Domains: The ever-increasing demand for domains ensures a consistent market. As businesses and individuals seek distinctive online identities, there’s a perpetual need for valuable domain names. This high demand presents numerous opportunities for domain flippers to profit.

Domain Flipping Risks

Like any investment or money-making endeavor, domain flipping comes with a host of potential risks. Here, look at these risks and the best way to mitigate them:

  • Losing Money: Poor research or planning can result in the loss of money from purchasing an unprofitable domain name. Unfortunately, within the first year, this is a real risk to untrained domain flippers. The best way to lessen the risk of damaging losses is through proper planning, research, and not investing in anything you cannot afford to lose.
  • Time-Sink: Domain flipping can be a large sink of free time at first, as it requires additional market research, planning, and trend analysis to be able to determine the appropriate domain to buy and sell. To mitigate this risk, ensure that this is not all done in one night, and instead use calendar time-blocking to set aside 30 minutes each day to dedicate toward this task.
  • Long-Term Planning: Long-term planning and patience are often required to successfully flip domains. It may take years to sell some domains for an appropriate profit, so being able to think in years instead of weeks is essential.

domain flipping

Is Domain Flipping legal?

Domain flipping itself is a legal practice. However, flippers must ensure that they do not infringe upon trademarks or violate intellectual property rights when acquiring and selling domains. It’s important to conduct thorough due diligence and avoid engaging in deceptive or unethical practices.


To make money flipping domains, you need to have a keen sense of what makes a domain valuable and the types of domains today’s buyers find most appealing. The most successful domain flippers buy relatively low-cost domains and earn six-figure flipping domain names. Most flippers use popular domain marketplaces to conduct domain sales.


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